One of the many challenges our clients face when they start working with us is low conversion rates, regardless of whether they are B2B or B2C. After all, there is no point investing heavily in lead generation when you don’t have the processes in place to qualify them – or the right incentives in place to convert them.
Many marketers are under pressure from management and sales teams to bring in more leads, but too often this goes hand-in-hand with higher costs. Imagine instead that you could increase your revenue and profit margins without having to shell out more advertising investment to attract more leads.
SOUNDS GREAT. NOW WHAT?
Almost 2/3rd of marketing executives admit that generating high-quality leads is a challenge, but it doesn’t have to be. Much depends on how you acquire information about your prospects and how you use it. Let’s take forms as an example. There is a big difference between an arduous process that takes 20 minutes to complete and a meaningful continuation of the user experience that adds value. Just as important as timing, length, and user experience, the right approach can improve engagement and interest for a significant increase in conversion rates.