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Increase website leads using the ARIT framework
Your website isn’t performing as well as it should. Use the ARIT framework to improve conversion and maintain a lean marketing strategy.
From fluff to measurable value: how to calculate ROI for customer experience
How can SMEs drive growth through digital transformation?
What does it mean to be digitalised? In today’s highly competitive market, one thing is for certain: a CRM system and a couple of social media posts won’t cut it. Just because your business processes are digitised doesn’t mean you will drive growth or achieve a lean business model.
Actionable Data-driven Strategies to Improve your Marketing
As a part of any business, it’s key to keep track of your marketing metrics to determine how effective your strategy is. But what are the key metrics you should focus on to improve your strategies?
The Power of Platform Businesses: How to Enable Value Creation
Having the right technology is crucial for enabling the interactions and relationships in platform business models. What other factors enable sustainable value-creation?
How Hong Kong businesses can turn GDPR into an opportunity
Hong Kong businesses can use GDPR as an opportunity to reap all the benefits of good data management practices, all while building trusting relationships with consumers
All About Social: Selling to the Modern Chinese Consumer
The way that Chinese consumers behave online is radically different from Western habits in many ways: from the platforms they upload content, how they navigate them, and the way content is shared.
Customer Experience: The New Battleground for E-Commerce
In this new era of the experience economy, brands are using UX to differentiate themselves from their competitors and foster brand loyalty.
CRO: An Essential Tool in your Growth Marketing Strategy
Driving traffic to your site does not always equate to profitable leads or transactions. But, dedicating time to optimizing your website to improve conversions can make your business more profitable and your marketing strategies more scalable.
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