What role do chatbots play in conversation marketing?
What if there was a way to help solve your consumers’ problems while guiding them down the sales funnel from brand discovery to purchase? Welcome to the next great marketing channel! From personalized product recommendations to after-sales support, chatbots are an incredibly powerful platform to deliver value-adding services to your consumers, increase conversion rates and improve customer engagement.
In a world where consumers are looking for genuine brand-user connection, conversational marketing is key to staying relevant. Bots are a conversational interface that allows users to interact with your brand through messaging platforms. For example, you can provide fast and reliable customer service, have users subscribe to push notifications, and convert first-time customers.