Conversational Marketing

Grow your business by conversational artificial intelligence (AI) chatbots

Deliverables
  • Chatbot design and development
  • Facebook messenger chatbot
  • Conversational marketing/conversation marketing strategy
  • Social media and website chatbot integration
  • AI-enabled conversational marketing programming
  • Social media conversion strategy

What is
Conversational Marketing?

Conversational marketing allows brands to offer one-on-one interactions with consumers, shortening the sales cycle, increasing lifetime value of a customer, and creating a more human customer experience.

What role do chatbots play in conversation marketing?

What if there was a way to help solve your consumers’ problems while guiding them down the sales funnel from brand discovery to purchase? Welcome to the next great marketing channel! From personalized product recommendations to after-sales support, chatbots are an incredibly powerful platform to deliver value-adding services to your consumers, increase conversion rates and improve customer engagement.
In a world where consumers are looking for genuine brand-user connection, conversational marketing is key to staying relevant. Bots are a conversational interface that allows users to interact with your brand through messaging platforms. For example, you can provide fast and reliable customer service, have users subscribe to push notifications, and convert first-time customers.
sales funnel from brand discovery to purchase

Why use IMS to build your chat bot or conversational marketing strategy

We can implement rule-based bots or AI-powered bots, depending on your needs. We understand that the bot is a personification of your brand, and we know what makes conversational marketing engaging and useful to consumers. We’ll audit existing touchpoints and customer journeys to understand the best conversational marketing strategy for your organisation.
No matter what value-adding service you want to provide, IMS can build a bot for it !

Insights

Digital TransformationFeatured
June 26, 2020

Are customer experience programmes the new tipping point for DTC brands and digital natives?

Overview The trouble with customer experience initiatives is that usually, you don’t realize you have an issue until something disastrous occurs. Generally regarded as investments…
Podcast
June 16, 2020

Digital Disrupted Podcast: 3 Reasons Why Your Customer Experience Program Is Failing

Highlights “Customer journey mapping is often regarded as an accessory marketing activity, but it's actually a really crucial step in understanding the different triggers that…
FeaturedMarketing to ChinaPodcast
June 9, 2020

Digital Disrupted Podcast : What do Chinese and Japanese consumers really want?

Highlights “One of the key things for a brand to be successful in both Japan and China is this more in-depth understanding of consumer segments and…

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