The real estate industry has witnessed a significant transformation in recent years due to rapid technological advances that have enabled agents to improve their workflow…
IMS Editorial TeamJanuary 27, 2021
Highlights “it’s a point of frustration and it’s also an opportunity meaning we can educate people more about what organic means” In this week's podcast, we…
IMSAugust 26, 2020
Highlights “Customer journey mapping is often regarded as an accessory marketing activity, but it's actually a really crucial step in understanding the different triggers that…
ReinhardJune 16, 2020
Highlights “One of the key things for a brand to be successful in both Japan and China is this more in-depth understanding of consumer segments and…
Digital DisruptedJune 9, 2020
“By 2025, as many as 95 percent of all customer interactions will be through channels supported by artificial intelligence (AI) technology.” – Microsoft In recent years,…
IMS Editorial TeamJuly 7, 2021
Every business will accurately recognize its target audience when developing an initial business plan for strategic marketing. Most commonly, this includes market segmentation to identify demographics and customer…
IMS Editorial TeamJune 3, 2021
For most businesses, creating the product or service is the easy part. In an ideal world, the launch of your business would be enough to…
IMS Editorial TeamMay 20, 2021
From the beginnings of a humble instant messaging app, WeChat has since evolved into a multi-faceted social media and payment service with over 1.2 billion…
IMS Editorial TeamApril 28, 2021
The onset of the COVID-19 pandemic has led to knock-on effects in the real estate industry. With open houses and meet-and-greets put on hold, and many…
IMS Editorial TeamApril 21, 2021
The face of retail is ever-changing, and in the last few years, the vastness of online shopping has created an overwhelming amount of content and communication available to wandering shoppers. With competitive stakes at an all-time high, brands…
IMS Editorial TeamApril 8, 2021
Livestream shopping, also known as live shopping, livestream broadcast or livestreaming, has been around in China on major e-commerce platforms such as Taobao and JD.com…
Miranda CheukOctober 9, 2020
