Highlights “it’s a point of frustration and it’s also an opportunity meaning we can educate people more about what organic means” In this week's podcast, we…
IMSAugust 26, 2020
Highlights “Customer journey mapping is often regarded as an accessory marketing activity, but it's actually a really crucial step in understanding the different triggers that…
ReinhardJune 16, 2020
Highlights “One of the key things for a brand to be successful in both Japan and China is this more in-depth understanding of consumer segments and…
Digital DisruptedJune 9, 2020
The ongoing coronavirus pandemic has upended many lives and severely impacted most businesses. The tourism, food and beverage, and retail industries have been hit particularly…
Miranda CheukSeptember 14, 2020
Overview The trouble with customer experience initiatives is that usually, you don’t realize you have an issue until something disastrous occurs. Generally regarded as investments…
Manuela BurkiJune 26, 2020
Highlights “When brands are looking at the long term, they need to think about the value that they’re adding to customers beyond the physical product…
Digital DisruptedMay 29, 2020
Overview The Framework proposed in this article enables brands to win the market by achieving unprecedented value-creation via a brand ecosystem. This brand ecosystem is…
Manuela BurkiMay 22, 2020
Introduction In 2019, French startup BlaBlaCar’s revenue grew by 71%. If you’ve never heard of this startup, it’s either because you haven’t caught up…
IMSApril 16, 2020
