Overview The Framework proposed in this article enables brands to win the market by achieving unprecedented value-creation via a brand ecosystem. This brand ecosystem is…
Manuela BurkiMay 22, 2020
Introduction In 2019, French startup BlaBlaCar’s revenue grew by 71%. If you’ve never heard of this startup, it’s either because you haven’t caught up…
IMSApril 16, 2020
The outbreak of COVID-19 has quickly spiraled into a wave of uncertainty and left many businesses wondering what steps to take to curb plummeting sales. …
Céleste LordetMarch 30, 2020
The venture capital arm of Asia’s leading digital transformation agency, IMS, has launched OrgHive with the mission of helping consumers make better lifestyle choices while…
IMSMarch 23, 2020
You’ve no doubt heard of Weibo and WeChat. With over 500 million and one billion Monthly Active Users respectively, these two gargantuan Chinese social media channels…
Manuela BurkiFebruary 28, 2020
China shows the strongest e-commerce growth by 2023, almost double that of the United States. An increasing portion of that revenue is attributed to products…
Manuela BurkiFebruary 12, 2020
We live in an age of analytics, with data at the core of the digital business strategies driving the modern organisation. Yet while data is…
Anastasios PapadopoulosFebruary 10, 2020
They say content is king, but if you're a brand looking to drive e-commerce sales in China, then it might just be your knight in…
Manuela BurkiJanuary 22, 2020
