After a 10-year absence, the store opening of Sephora this September in the International Finance Centre (IFC) located in Central Hong Kong caused quite a…
Céleste LordetSeptember 30, 2019
The lure of cross-border e-commerce (CBEC) in China shines like a beacon in a market that already dazzles with record-breaking figures.
Manuela BurkiSeptember 4, 2019
A term coined by Jack Ma in 2016, it feels like a decade has passed since the world was introduced to what the future of…
Manuela BurkiAugust 7, 2019
Many companies we work with on digital transformation projects confront the same business problems, irrespective of their industry or business size.
Danette KemenyJuly 24, 2019
Whereas shopping centres and malls in the United States and Europe have been closing or are being deserted by clients and retailers (vacancy rate of…
Céleste LordetJuly 17, 2019
From influencing consumer purchases to building long-term brand equity, brand trust is recognized as a key focus in driving growth through marketing strategy among CMOs…
Manuela BurkiJuly 2, 2019
In marketing, brand equity is important because it can be a powerful driver of business growth simply by adding value to the name of your…
Manuela BurkiJune 6, 2019
Integrated Management Systems (IMS), Hong Kong’s leading Digital Transformation Agency, expands its activities in China by teaming up with renowned Shanghai creative agency Loftooo Art…
IMSApril 29, 2019
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