Integrated Management Systems (IMS), Hong Kong’s leading Digital Transformation Agency, expands its activities in China by teaming up with renowned Shanghai creative agency Loftooo Art…
ReinhardJuly 19, 2019
Whereas shopping centres and malls in the United States and Europe have been closing or are being deserted by clients and retailers (vacancy rate of…
Céleste LordetJuly 17, 2019
From influencing consumer purchases to building long-term brand equity, brand trust is recognized as a key focus in driving growth through marketing strategy among CMOs…
Manuela BurkiJuly 2, 2019
In marketing, brand equity is important because it can be a powerful driver of business growth simply by adding value to the name of your…
Manuela BurkiJune 6, 2019
Integrated Management Systems (IMS), Hong Kong’s leading Digital Transformation Agency, expands its activities in China by teaming up with renowned Shanghai creative agency Loftooo Art…
IMSApril 29, 2019
This is our guide for winning over the most enigmatic Chinese customer: Millennial consumers.
Manuela BurkiApril 11, 2019
You're probably good at collecting data. But how good are you at coordinating a company-wide data strategy that generates real business results?
Anastasios PapadopoulosMarch 27, 2019
In order to create opportunities for FMCG online sales, companies should adopt omni-channel strategies to satisfy consumer expectations
Anastasios PapadopoulosMarch 8, 2019
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