Highlights “Customer journey mapping is often regarded as an accessory marketing activity, but it's actually a really crucial step in understanding the different triggers that…
ReinhardJune 16, 2020
Highlights “One of the key things for a brand to be successful in both Japan and China is this more in-depth understanding of consumer segments and…
Digital DisruptedJune 9, 2020
Overview The trouble with customer experience initiatives is that usually, you don’t realize you have an issue until something disastrous occurs. Generally regarded as investments…
Manuela BurkiJune 26, 2020
Highlights “When brands are looking at the long term, they need to think about the value that they’re adding to customers beyond the physical product…
Digital DisruptedMay 29, 2020
Overview The Framework proposed in this article enables brands to win the market by achieving unprecedented value-creation via a brand ecosystem. This brand ecosystem is…
Manuela BurkiMay 22, 2020
Introduction In 2019, French startup BlaBlaCar’s revenue grew by 71%. If you’ve never heard of this startup, it’s either because you haven’t caught up…
IMSApril 16, 2020
The outbreak of COVID-19 has quickly spiraled into a wave of uncertainty and left many businesses wondering what steps to take to curb plummeting sales. …
Céleste LordetMarch 30, 2020
Brands wishing to tap into the Japanese market should consider these key consumer factors in their strategy: an expectation of outstanding service, cultural identity and…
Céleste LordetMarch 23, 2020
