Highlights “it’s a point of frustration and it’s also an opportunity meaning we can educate people more about what organic means” In this week's podcast, we…
Highlights “Customer journey mapping is often regarded as an accessory marketing activity, but it's actually a really crucial step in understanding the different triggers that…
Livestream shopping, also known as live shopping, livestream broadcast or livestreaming, has been around in China on major e-commerce platforms such as Taobao and JD.com…
The ongoing coronavirus pandemic has upended many lives and severely impacted most businesses. The tourism, food and beverage, and retail industries have been hit particularly…
Overview The trouble with customer experience initiatives is that usually, you don’t realize you have an issue until something disastrous occurs. Generally regarded as investments…
Overview The Framework proposed in this article enables brands to win the market by achieving unprecedented value-creation via a brand ecosystem. This brand ecosystem is…
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