Leverage SEO and SEM to reach, nurture, and convert the ideal customer across your online channels

Improve your website ranking, drive targeted traffic and engage consumers with the right content to achieve conversion

Deliverables
  • Search Engine Marketing (SEM)
  • Social media advertising
  • Search Engine Optimisation (SEO)
  • Retargeting marketing

Most online customer journeys begin with a search engine. Make sure your brand is easy to find and then continue to engage them across social media, display ads, video streaming, mobile applications, and more.

“It takes an average of 7 interactions with your brand before a customer makes a purchase.”

IMS will work with you to optimise your paid ad strategy across the client’s entire path to purchase. Our expertise covers:

Search Engine Marketing (SEM) isn’t just about showing up in search results, it’s also about making sure your customers see your display, video, or shopping ads as they browse other websites.

Retargeting helps you show content to consumers who have interacted with your brand. You can show different ads to consumers who have added products to basket, signed up to your newsletter, or simply read a blog post.

Social media advertising is one of the best ways to amplify reach of your brand. We identify top-converting content for each of your personas to help drive website visits, engagement, newsletter sign-ups, and sales.

Content matters in SEM and social media advertising. Our SEO experts and content strategists work together to identify the most effective content for your call to action. Our strategic approach to leveraging dynamic content, A/B testing, lookalike audiences and keyword audits allow us to maximise results for our clients, helping you achieve growth for your business.

Case study: for one FMCG client, IMS improved sales conversion rate by 4x and number of impressions by 9.2x while reducing overall spend, in just 3 weeks.

We consistently achieve profitable acquisition for our clients thanks to our data-driven approach and digital expertise. Contact us for a consultation on how we can work together to grow your online sales.

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E-commerce in Asia continues to grow, as user penetration and purchasing power increases steadily

E-commerce trends are on the rise in Asia, with sales projected to reach US$1,298,002m in 2020, with over 11% growth predicted for Hong Kong revenue alone.

Work with us to grow your online sales. Our results-focused approach will help you lower customer acquisition costs, collect data on relevant target audiences, and engage clients to maximize their lifetime value.

Insights

Digital TransformationFeatured
June 26, 2020

Are customer experience programmes the new tipping point for DTC brands and digital natives?

Overview The trouble with customer experience initiatives is that usually, you don’t realize you have an issue until something disastrous occurs. Generally regarded as investments…
Podcast
June 16, 2020

Digital Disrupted Podcast: 3 Reasons Why Your Customer Experience Program Is Failing

Highlights “Customer journey mapping is often regarded as an accessory marketing activity, but it's actually a really crucial step in understanding the different triggers that…
FeaturedMarketing to ChinaPodcast
June 9, 2020

Digital Disrupted Podcast : What do Chinese and Japanese consumers really want?

Highlights “One of the key things for a brand to be successful in both Japan and China is this more in-depth understanding of consumer segments and…

We make businesses leaner, efficient, and more competitive.