Social Intelligence

Uncover actionable intelligence about your customers and target consumer groups

Deliverables
  • Market research and analysis
  • Brand monitoring and campaign analysis
  • Influencer analysis
  • Sentiment analysis
  • Social media monitoring
  • PR and crisis management
  • Audience insights and persona development
  • Data integration with Google Analytics, Salesforce, Power BI and more!

Omni-channel strategies need omni-channel insights

Make the leap from siloed data channels to a comprehensive understanding of what consumers are saying online. By crawling channels across millions of online sources, we unlock big data and transform it into digestible, actionable strategies.
IMS can help you to:
  • Monitor consumer reaction of a new product launch, shop opening, or market launch;
  • Analyze emerging market trends or conduct competitor benchmarking;
  • Conduct social media monitoring and optimisation;
  • Compare brand sentiment analysis across different audience segments from different locations;
  • Develop your understanding of brand-consumer interaction to inform future campaigns;
  • Conduct influencer analysis to find users with the highest impact among your ideal target audiences. And so much more!

Turn social data into awareness, engagement and sales

Whatever idea you have, we can turn into a reality.
If you are able to listen, consumers are constantly giving feedback about what they like or dislike about your brand, and your competitors! We will help you sort through market noise to reveal genuine insights that can be used to optimize your marketing campaigns, social media strategy, and refine your brand storytelling.
Whether you are a new brand looking to build your online presence or an established brand looking to appeal to a new generation of consumers, IMS uses social intelligence to build data-driven marketing strategies that reflect real-time consumer preferences.

Extraordinary decision-making through stunning data visualization

Empower your marketing, sales, customer service and management teams through stunning data visualization displays with real-time data.
Access a world of knowledge at your fingertips and achieve truly transformative results. Align teams from different departments – and even different continents – by providing a 360-degree view of your social media, website, sales, and marketing data.

Insights

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March 30, 2020

What marketers can learn from COVID-19 

The outbreak of COVID-19 has quickly spiraled into a wave of uncertainty and left many businesses wondering what steps to take to curb plummeting sales. …
IMS Has Just Launched OrgHive at a Time Where Chinese Consumer Concerns on Health and Wellness Have Peaked Post-COVIDNews
March 23, 2020

IMS Has Just Launched OrgHive at a Time Where Chinese Consumer Concerns on Health and Wellness Have Peaked Post-COVID

The venture capital arm of Asia’s leading digital transformation agency, IMS, has launched OrgHive with the mission of helping consumers make better lifestyle choices while…
Digital MarketingFeatured
February 28, 2020

How to use Zhihu to drive down customer acquisition costs in China

You’ve no doubt heard of Weibo and WeChat. With over 500 million and one billion Monthly Active Users respectively, these two gargantuan Chinese social media channels…

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