Digital Marketing 2017-10-10T04:57:48+00:00

Digital Marketing

We believe a well-structured strategy is essential to achieve the desired marketing goals. We help build your platforms, ingrain our technical and system knowledge, and provide content and design for web, email, and social media experience to maximize campaign effectiveness and ROI. We know that creating meaningful conversations with your customers is essential to digital success.

Email Marketing

Effective marketing messages that make customers feel special can quickly convert leads into sales, recover lost opportunities, strengthen relationships and build a loyal customer base.

With the help of our digital marketing team, businesses can design and build 1-to-1 customer journeys that are automated and responsive to boost efficiency. By utilizing CRM data, you can create personalized email content and segmented audiences based on the demographics, interests, behavior of your contacts. Start reaching your customers with more trusted, relevant and tailored marketing messages to have a whole new level of engagement, increase your brand value and achieve maximum ROI.

Social Media

Business of all sizes can benefit from having a dedicated presence on social media. Social media networks are incredible platforms to increase brand awareness, connect with customers, and foster loyalty.

Our social media team can help companies manage content and interact regularly with audiences across multiple networks such as Facebook, Instagram, Twitter, and YouTube to maintain a dynamic online presence. We also analyse marketing actions and listen to what is being said online about a certain brand, competitors, and relevant topics.

With the help of our service support team, these engagements can be interconnected with the sales cloud for efficient follow up and quick

Mobile Marketing

Merge mobile SMS and push notifications into automated customer journeys to connect user experience across communication channels
and devices. Interact with users based on their behavior, response, mobile app activity, and location.

To stand out from numerous marketing communications online, use a less saturated channel through mobile SMS marketing to send out texts, surveys, and forms capturing customers information which can be fed back into the CRM database. Attract users with timely and relevant push notifications to increase mobile app usage and engagement.

Content Marketing

Great marketing content encourages engagement, improves SEO and SEM rankings, and contributes to brand value. It attracts, informs, and engages with the audience to increase brand preference over competitors. But developing ideas and creating content can be a time-consuming process.

If continuously generating new content, scheduling and publishing communications, interacting with your audience, and monitoring campaign performance seems overwhelming, you can leave it to IMS’ team of experienced marketers to help you strategize and implement marketing plans that will take the work load off your team.

Our services include copy-writing, graphics design, stock photo selection, and video production for web, social media, and email communications.

SEO (Search Engine Optimization) & SEM (Search Engine Marketing)

A majority of customers today research online for brand information and product reviews before making purchases. That is why it is important to
maintain a high search engine ranking to ensure that your brand is one of the first to reach customers.

Through optimizing organic search (SEO) and paid search (SEM), we help businesses to hit the top of google search rankings, improving reach to the global market. We continuously monitor the performance of targeted key words and phrases, compare rankings with competitors, and adjust marketing strategy according to result analyses.

Analytics & Reports

The result of marketing activities will allow businesses to discover more valuable insights about customer behavior that can be used to plan future campaigns, trigger further tailored communications and provide customer service. We will set metrics based on your business model and provide a user-friendly report of social media, web, email, and mobile communications to analyse the return of marketing actions.