Anastasios Papadopoulos, IMS Founder and CEO
Manuela Burki, IMS Marketing Director
Almost 2/3rd of marketing executives admit that generating high-quality leads is a challenge, but it doesn’t have to be. Much depends on how you acquire information about your prospects and how you use it. Let’s take forms as an example. There is a big difference between an arduous process that takes 20 minutes to complete and a meaningful continuation of the user experience that adds value. Just as important as timing, length, and user experience, the right approach can improve engagement and interest for a significant increase in conversion rates.