By Anaïs Joseph-Gabriel, IMS Marketing Consultant
It’s a recurrent question we get at IMS, whether a client is new on the market or new to the digital world – what is the best strategy to drive traffic to my newly created website?
It is similar to asking yourself ‘how I am going to drive foot traffic to my new store?’. As you have likely guessed already, there is no basic answer to such a question.
How do you get people to notice you in a sea of competitors and plethora of digital content? The truth is, it is becoming increasingly difficult to drive traffic to a website because of the sheer number of sites out there. A successful strategy requires more and more technique.
The key to rising above the noise is to apply the basic principles methodically and consistently while keeping an eye on the evolution of trends.
The very first step is understanding your customers: who they are, what their habits are, what their needs are, where they like to shop. You should know everything about them, by heart.
The second step is mastering the different sources of website traffic.
Depending on your customers’ habits you will have to leverage your traffic sources to be able to offer the right message at the right time.